But the fact is all of these amazing technological wonders really haven’t been around that long. When I was in school back in the 1970s, we had no cable, VCRs or, for that matter, DVD players. Those things were in the realm of science fiction. You might remember in the old Star Trek television show in the 1960s where Captain Kurk and Spock would pull out there trusty communicators to talk to their ship the Enterprise. Nowadays, we use our cell phones to talk to anybody on the planet.
But what has all of this technology brought us? Today, we live in a new age of communication. And that has enormous implications. For centuries, we have communicated by a verbal language. And for the past 500 years, thanks to the printing press, we have communicated by the written word. As the old song goes—Times are Changing. Today, we are primarily communicating by visual image. What does this mean for you and me as communicators of the Good News? What challenges and opportunities does this present for Christians?
What is their common language? They speak the language of media. They speak the language of visual image. They speak the language of visual story. Where do they learn this language? It originates mostly from Hollywood through the entertainment media that is distributed throughout the world.
If we want to continue to spread the Gospel, we need to understand their language. If visual image is now the future, we must raise up visual storytellers who can speak that language. Unfortunately, for the most part, we are not speaking their language. So the question is how do we raise up visual storytellers who understand the power of story and have the ability to communicate it with a missional approach