What’s driving today’s media culture is the relationship between corporations, big business, media companies, producers, directors and writers who have a hidden agenda. They have created a business model where everyone profits whether you’re conservative or liberal. Media and entertainment has one primary message that is essential in making this business model function. The viewer must believe he or she is more important than anything else. “You” are the center of your own universe, and you deserve to have anything you want. This is a powerful message and, most often, is deliberately hidden within the media and entertainment we view.
First, media is teaching us that there is no right or wrong. Everything is relevant to the person and the situation; therefore, the concept of sin no longer exists. In the past, people may not have gone to church nor done the right thing, but they knew they were sinning. The things they were doing were against God’s law. They had a conscience. Today, we are developing a society without a conscience. This allows us to do hideous things and not give it a thought or lose a moment of sleep over it. We are being conditioned to believe that we must define our own right or wrong.
The second thing is today’s media has created a sense of entitlement. Whatever we see or want we should have it regardless of the consequences. It is our birthright to have it. This entitlement concept goes well beyond the government providing for us. We don’t care if it’s our employer, credit card, bank account, our parents, or our society in general. We are entitled. It’s somebody else’s responsibly. The media has been very successful in weaving this entitlement mentality through the distortion of the so-called American dream. We have become a nation that loves material things because that’s what brings happiness. Our value is determined by the pursuit of the American dream through possessions and products that define our lifestyle.
The third thing is our mass media is creating a self-centered society. It’s all about “me”. When you can convince an individual that he or she is the most important thing in his or her life, that individual becomes a good consumer. You don’t think about anybody or anything else except what can make you happy. Forget about your family, society, or you fellowman. It’s all about getting yours. A self-centered attitude is the perfect recipe to fuel today’s mass media culture, and everybody is profiting. I’m not saying that consumerism is bad, but the model that we have built is out of control and has the ability to take our society down.
Laura Ingraham might blame Hollywood or the Left for what’s happening to America. But the truth is everybody is participating. While each party is blaming the other, the checks keep rolling in, nobody cares about the consequences. Big business and corporations are making money hand over fist because consumerism and materialism are fueling the American dream.
Western civilization, as we know it, probably will not collapse tomorrow. There are still plenty of people who believe in morals and values. Christianity continues to have a strong influence in our society; however, there’s no question that we are facing enormous obstacles. It remains to be seen if future generations will continue to follow Christ or some other type of belief system. As the bible says, there is nothing new under the sun. The “cheese” is the same. We just have more of it these days. What is different though is we have built a better mouse trap thanks to the expansion of mass media and the emergence of today’s media culture.