Survey respondents would rather consume home entertainment than frequent a movie theater — a trend that rises with age
Digital distribution of movies may be on the tip of the tongue of most studio executives, but Americans would rather buy or rent a title on DVD or Blu-ray Disc, according to a new Harris Poll.
In an online survey of 2,311 adults conducted Dec. 11-17, 2013, Harris found that 47% of respondents bought discs, while 37% rented them. By comparison, 32% of respondents opted to watch movies offered on demand through their multichannel video program distributor (i.e. Starz, Encore), while 31% opted for subscription streaming (i.e. Netflix, Amazon Prime Instant Video, Hulu Plus), and 28% watched a flick recorded on the DVR.
Most respondents (60%) still prefer watching movies on live television.
The Harris Poll also found that while roughly two-thirds (68%) of U.S. adults went to the movies at least once in 2013, just about the same percent (66%) say they're going to the movies less often now than a few years ago.
When asked whether they prefer watching movies at home or in a theater, the majority say they prefer watching at home (57% total), while only two in 10 (21%) prefer watching in a theater. Indeed, 83% of “echo boomers” (born between 1977 and 1995) would rather watch movies in the theater compared with 73% of Gen Xers (1965-76); 59% of “baby boomers” (1949-64), and 44% of “matures” (before 1948).
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