Monday, November 29, 2010
The Perfect Storm - Part 4
Many people reasoned that “if I survived all this, there must be a reason--perhaps a better life for myself and my family”. They wanted to believe in the American Dream. But what is the American Dream? Is it based on freedom, justice and the pursuit of happiness? Or did the new emerging media have a different view of the American Dream and was more than willing to sell it to us. It now had the perfect delivery system, television.
Television had the ability to influence culture (shared beliefs and behavior patterns or general consciousness), particularly how we spend our money.
Advertisers used this to create the desire for goods and services. Americans came to believe that what they saw on television through advertising and entertainment programs was a lifestyle that they believed was achievable. This was a version of the American Dream presented by Wall Street and the entertainment industry. Television and consumerism were the perfect companions.