Wednesday, December 1, 2010
The Perfect Storm - Part 6
Cable networks were interested in finding a niche market, one that they could control and dominate. One of the reasons why marketing became such a powerful force during this time was because cable networks had to distinguish themselves from each other. Before the cable age, there were only three television networks. Marketing was not a concern because the viewer had few choices to consider. That all changed with the arrival of cable television and MTV.
During the late 1970s, the video cassette recorder (VCR) became available to the general public. The VCR revolutionized the way people viewed television and watched movies. Perhaps nothing has changed television more than the VCR. For the first time, viewers could determine what they wanted to watch and when they wanted to watch it. The VCR was the perfect companion to cable television.
As a result of the creation of these ownership groups, the few people that run these massive corporations are in a position to determine what you see and hear in the media. That includes both entertainment and news.
And finally, the Third Media Age led to a decentralization of media. There was no escape from its grasp and control of our society. Media was readily available with cable, broadcast, video cassettes. Video images were everywhere from in-store to billboards. All this was intrusive, but it became a way of life.