Monday, December 6, 2010
The Perfect Storm - A Single Story Arc
As I stated earlier, business, media and culture have combined to create a unique relationship, which is based on the pursuit of consumerism. This story arc is about convincing YOU that you are more important than anything. Your wants, needs and desires are your first priority and must be met at any cost. This keeps YOU as a good consumer. Any threat to this concept will disrupt the current system.
I fully understand this message is not new. It has been around since the fall of man. It is our basic instincts, our worst nature. What is different today is the scope and size of the massive media culture which has been created over the past few years. Its ability to focus a message with enormous power is undeniable. Not every television program or movie will directly communicate this message, but most often it will be conveyed in subtext or some other subconscious means.
In 1956, the President of Indonesia had the opportunity to talk to some of the key Hollywood executives of the day. He stated that he regarded them as political radicals and political revolutionaries, who had hastened political change in the East (creating unrest). What the Orient saw in a Hollywood movie was a world in which all the ordinary people had cars, electrical stoves, and refrigerators. Now the Orient regards itself as the ordinary person who has been deprived of the ordinary man’s birthright.