Tuesday, February 15, 2011
Go Forth O' Pioneer - Part 2
The narration evokes a strong sense of purpose and destiny. “America centre, of equal daughters, equal sons, all alike, endeared, grown, ungrown, young and old, strong, ample, fair, enduring, capable, rich, perennial with the earth, freedom, law, love, and, finally, Go Forth America.” That’s an incredible amount of symbolism just to sell a pair of jeans. What Levies is really selling is their version of the American Dream. We, as pioneers, have a destiny to control and occupy the land, to become prosperous, and we can all do it by wearing Levies. Oh, and by the way, Levies are made in China.
The bottom line.
And did you know that Chrysler spent $12 million to run this add which they got from the bail out from the American people.