Monday, March 21, 2011
Even Angels Will Fall
But these days, advertisers are selling more than a product. They seem to be interested in selling you a lifestyle. Use our product, and we will make you the person you want to be. You can be sexier or more successful.
This past weekend, I saw a very disturbing advertisement. Hey, I realize sex has been used for years to sell everything from cars to clothes. But Lynx Excite goes beyond the accepted parameters of good taste. If you haven’t seen the spot, let me set it up for you. Their new commercial is titled, “Even Angels Will Fall”. It’s a big-budget affair and looks like it’s straight out of Hollywood. As I said, it has a theatrical feel and presence that pulls you in with stirring music and drama.
The message couldn’t be any clearer. In fact, let me be blunt and spell it out for you. Wearing Lynx Excite will cause even heavenly angels to fall. So if that’s possible, you can only imagine what kind of impact it would have on moral women. In other words, if you’re looking to score (and I’m talking in sexual terms) Lynx Excite promises to deliver the goods.
I believe they have crossed a line. If you agree, let your voice be heard. Call the network and complain. Don’t buy the product. Send a clear message. Some things are worth fighting for. I realize this spot doesn’t have nudity or bad language, but the message it’s communicating is frankly many times worse. Let’s not let this just slip by as the same ole same ole. Take a stand today. If we don’t let our voices be heard, what will they do next?