Monday, March 21, 2011

Even Angels Will Fall

Whatever happened to the good ole days of advertising? You remember when they talked about the quality of the product or its value. Those were the days. There was a time when you sold bread, you talked about why your brand was superior. Right? Wonder Bread was better because of its texture. It was enriched with vitamins. And it stayed fresher longer, thus giving the consumer more value.

But these days, advertisers are selling more than a product. They seem to be interested in selling you a lifestyle. Use our product, and we will make you the person you want to be. You can be sexier or more successful.

This past weekend, I saw a very disturbing advertisement. Hey, I realize sex has been used for years to sell everything from cars to clothes. But Lynx Excite goes beyond the accepted parameters of good taste. If you haven’t seen the spot, let me set it up for you. Their new commercial is titled, “Even Angels Will Fall”. It’s a big-budget affair and looks like it’s straight out of Hollywood. As I said, it has a theatrical feel and presence that pulls you in with stirring music and drama.

It starts out with objects dropping from the sky. We soon realize that these are heavenly creatures. In fact they are female angels—quite attractive and oozing sex appeal. They approach a young man who is the center of their attraction, and he’s wearing Lynx Excite, a man’s fragrance. With suggestive body language and eye movements, they cast their halos down to the ground where they explode in pieces. Essentially, they denounce their obedience to God only to lust for the young man.

The message couldn’t be any clearer. In fact, let me be blunt and spell it out for you. Wearing Lynx Excite will cause even heavenly angels to fall. So if that’s possible, you can only imagine what kind of impact it would have on moral women. In other words, if you’re looking to score (and I’m talking in sexual terms) Lynx Excite promises to deliver the goods.

This ad is appearing on network television. It is not on late-night television but is playing during prime time programming. What does this say to kids and teens? Is this the message we should be sending? It certainly is an offense to Christians. I don’t want to sound preachy. I really don’t. But this is inappropriate. Why do we have to stoop to such measures to sell a product?

I believe they have crossed a line. If you agree, let your voice be heard. Call the network and complain. Don’t buy the product. Send a clear message. Some things are worth fighting for. I realize this spot doesn’t have nudity or bad language, but the message it’s communicating is frankly many times worse. Let’s not let this just slip by as the same ole same ole. Take a stand today. If we don’t let our voices be heard, what will they do next?

No comments:

Post a Comment