Friday, May 13, 2011
Cincinnati, The New Hollywood
Not since the days of Rain Man back in 1987 has Cincinnati been this excited about filmmaking. Now news has just broken from Kristen Erwin, Executive Director of the Cincinnati and Northern Kentucky Film Commission. Marvel Studios will be shooting the $170 million budget film “The Avengers” here later in the year. Currently, filming started on April 26 in Albuquerque, New Mexico. The movie stars Robert Downey Jr. as Iron Man, Scarlet Johansson as Black Widow, Chris Evans as Captain America, Chris Hernsworth as Thor, and Samuel L. Jackson as Col. Nick Fury. As you can see, it’s an all-star lineup.
What has made all of this possible is Ohio’s new tax credit. Just as Michigan and Louisiana have lured away Los Angeles-based productions, Ohio has now gotten in on the act.
So what makes Cincinnati a hot prospect? First, Cincinnati is a low cost town compared to Los Angeles. Whatever you think it’s going to cost to shoot here, take 30% off. Hotels, food and rentals will seem inexpensive in comparison. Second, Cincinnati has the infrastructure to support major film projects. Whatever you need, it’s here—production trucks, cameras, experienced crews—they’re all accessible. Third, Cincinnati has a friendly and accommodating attitude. In Los Angeles, most people are sick and tired of film production disrupting their daily lives. You won’t find that attitude here. In fact, the welcome mat is out. Whatever you need, you’ll probably get it. Local officials will be more than accommodating to close streets or do whatever it takes to get the job done.
For us who live here in Cincinnati, we’re thrilled to host the new emerging film movement that is taking place in our city. As I said, the welcoming mat is out.