Wednesday, January 25, 2012
No, I don’t believe that aliens crashed in Roswell in 1947
The concept of culture is more complex. It certainly involves more than going to the opera. Culture is a shared consciousness of a particular society. It affects our behaviors, attitudes and beliefs. Culture, by its nature, helps to define our worldview and point-of-view. This process helps us to interpret the world around us and acts as a lens through which we view politics, religion, philosophy, and lifestyle choices. Culture also plays a major part in the development of our institutions such as government, schools, and churches.
In theory, culture should drive and define our society. That’s the way it has worked throughout the history of mankind. But in the past few decades, something unique has happened to American. Where culture should drive media, today we live in a society where media defines and creates culture. That’s why I call it a media culture. In fact, the two are indistinguishable from each other. It’s impossible to determine where media ends or culture begins.
I believe that below the surface of our public discord we will find a society that is far more influenced and controlled by the media culture than anyone can possibly believe. Although we may express our feelings and viewpoints differently, we are motivated by the same forces. Whether we are on the right or the left, we have embraced a philosophy that positions us in the center of our own universe. In other words, we are self-centered. Without a doubt, this is the core message of today’s media culture.
Don’t get me wrong. I am not one to believe in conspiracies. No, I don’t believe that aliens crashed in Roswell in 1947 and the United States government participated in a massive cover-up. Nor do I believe in Bigfoot. And I certainly do not believe that JFK was assinated by the CIA or the FBI. And I don’t believe business leaders gather to discuss how they are going to dominate and control our culture in order to sell us their goods and products. Whether intentionally, unintentionally or organically, a media culture has emerged in our society.