Lee Daniels' The Butler easily held on to the top spot at the box office. We're the Millers also continued to play well, while all three new nationwide releases opened to less than $10 million.
Overall, the Top 12 earned $90
million. That's up nine percent from the same weekend last year, when The Expendables
2 led with a weak $13.4 million.
With good reviews and strong
word-of-mouth, The Butler fell 33 percent to $16.5 million. In
comparison, The Help
dropped 23 percent at the same point in its run two years ago, while 42 dipped 36
percent in its second weekend in April. Through 10 days in theaters, The
Butler has earned $51.8 million.
Late Summer comedy hit We're the
Millers eased 27 percent to $13.05 million, which allowed the movie to rank
second for the third-straight weekend. It's now earned $91.3 million, and it
will pass $100 million next weekend. Unless something drastic happens—like One Direction:
This is Us winds up being a massive hit—We're the Millers will be
the highest-grossing August 2013 release.
Among the newcomers, The Mortal
Instruments: City of Bones had the top debut with $9.34 million.
Compared to 2013's other Twilight
wannabes, that's above Beautiful
Creatures ($7.6 million) but a bit lower than The Host ($10.6
million). The movie did burn off some demand with a Wednesday debut, though, and
through five days it has earned $14.1 million.
The movie's audience was
68 percent female and 46 percent under the age of 21. They gave it a "B+"
CinemaScore, which doesn't really give a good indication of what kind of
word-of-mouth it will receive. Regardless, young adult adaptations tend to be
very front-loaded, and there's no reason to think that won't be the case here as
In fourth place, Edgar
Wright's The World's
End opened to $8.8 million from 1,549 locations. That's the highest
start among Wright's "Cornetto Trilogy" of movies, though Hot Fuzz and
the Dead each opened in fewer than 1,000 theaters. The audience was 58
percent male and 54 percent under 30 years old, and they gave it a fine "B+"
CinemaScore. Ultimately, The World's End should earn more than Hot
Fuzz ($23.6 million), though not by too much.
out the Top Five with $8.6 million, which is off 36 percent from last weekend.
To date, the DisneyToon animated movie has earned $59.6 million. Meanwhile,
fell 49 percent to $6.9 million for a new total of $68.9 million.
Ahead of the
weekend, many box office forecasters—including this one—predicted You're Next
was going to be in the running for first place. That proved to be way off base:
the low-budget horror movie opened to just $7.02 million this weekend, which was
only good for seventh place. It's also the lowest nationwide opening for a
horror movie yet in 2013 behind early year bombs Dark Skies
($8.2 million) and The Last
Exorcism Part II ($7.7 million). The movie received a weak "B-"
CinemaScore, which suggests it will have a fairly standard horror movie drop.
Ultimately, it could have trouble cracking $20 million by the end of its
All three new nationwide releases were niche products that failed to
connect with general audiences. In each case, the marketing was preaching to the
choir, and the choir wasn't all that big: Mortal Instruments targeted
fans of the book series, The World's End went after Edgar Wright
aficionados, and You're Next marketed to indie horror buffs. As a result,
none of these movies were able to find mainstream success on opening
It is important to note, though, that the bar for success isn't
the same across the board here. The Mortal Instruments was much more
expensive than the other two movies, and the goal was to kick off a series of
movies, so this looks to be the biggest loser this weekend. The World's
End and You're Next were more modest releases, and are comparatively
in better shape.
Jasmine expanded nationwide this weekend and earned a decent $3.97
million from 1,283 locations. In comparison, Midnight in
Paris never reached that many theaters, but still had three weekends in
which it earned more than $4.3 million. To date, Blue Jasmine has grossed
$14.8 million, and should ultimately top Vicky
Cristina Barcelona and Match
Point ($23.2 million each).
3D expanded in to China this week and earned an excellent $28.8 million
through its first six days. That's less than half of Titanic
3D's $67 million debut, but is still a strong figure in its own right.
To date, Jurassic Park 3D has earned $44.5 million overseas, which brings
its worldwide total to $89.9 million. Adding in the $914 million the movie
grossed in its original 1993 run makes Jurassic
Park the 17th movie ever to earn over $1 billion
Elysium added $20 million this weekend, which includes
a solid $4.78 million start in the U.K. To date, the Matt
Damon sci-fi flick has taken in $70 million overseas.
University has quietly become one of Pixar's highest-grossing movies
ever. The animated prequel added $19.6 million overseas this weekend, most of
which came from a $13 million start in China and a $4.6 million debut in Italy.
To date, it has earned $424.8 million overseas, which ranks fourth all-time for
the animation studio. Worldwide, it has grossed $686.6 million—fourth all-time
for Pixar—and it will pass $700 million by next weekend.
Sea of Monsters earned $18.2 million this weekend for an early total of
$62.1 million. Its only major opening came in Russia, where it took in a solid
Horror hit The
Conjuring had its best foreign weekend yet with $17.7 million. It scored
the highest opening ever for a horror movie in Mexico ($4.8 million), and was
also strong in France ($2.4 million) and Italy ($1.9 million). To date, the
movie has earned $88.4 million overseas, and it still has Brazil, South Korea
and Japan on the way.
Now You See
Me continued its surprising run with a great $5.8 million debut in South
Korea. Overall, it earned $12.5 million this weekend for a fantastic $176.5
2 added $10.9 million from 51 markets this weekend, which brings its
foreign total to $455.1 million. Add in its domestic haul and Despicable Me
2 becomes just the seventh animated movie to earn over $800 million
worldwide. With Italy, Japan and South Korea still on the way, there's a chance
that the movie ultimately closes with over $900 million.
Wolverine has now earned over $225 million overseas, which makes it the
highest-grossing X-Men movie yet