Friday, July 1, 2011
The Pillars of Media
Combine that with over 700 motion pictures being produced in Hollywood yearly and 300 broadcast and cable networks, and you can understand the magnitude and power of today‘s media. In fact, the real center of power no longer resides in Washington D.C. It can be found in the boardrooms of these five multimedia conglomerates. They can dictate what is important as well as what is not important. Their decisions not only influence culture but also make culture.
However, in reality, there is only one idea that fuels this relationship. That is the buying and selling of media and entertainment produced by the five major multimedia conglomerates. This idea becomes a religion because it promotes a lifestyle and a belief system that enables us to see the need and the desire to embrace whatever entertainment and media they market and promote.