Monday, August 1, 2011
Can Drive-Ins Make a Comeback?
But it looks like the drive-in theater is mounting a comeback. I read a recent article in my local newspaper about a new drive-in that may open in Northern Kentucky in the near future. That would most certainly be bucking the current trend.
I hope there’s still room for drive-ins in this modern age of digital media. Hopefully, we can recapture some of the magic when it was fun seeing the movie under the stars. I know I enjoyed it. So what made it so much fun? You got to see a double feature for the price of one movie. You didn’t have to get dressed up. If you wanted to wear your pajamas, nobody cared. You could take your lawn chairs or sit on top of the car. Concession stands always had a fine assortment of cholesterol-clogging foods to offer.
Thanks to the digital age, the icon from the baby boomers heyday may find some help. Today’s drive-in theaters are relying on technology such as Facebook and Twitter to get the word out to the younger audience.
Now we can recapture some of the good things from the past while retaining the benefits of technology and today’s media choices.