Tuesday, November 1, 2011
So You Want to Make a Movie - The Pitch
No one article can answer all of your questions or take you through the entire process; however, I want to offer you 20 key steps that will at least steer you in the right direction. Think of these steps as the big picture or the 30,000 foot view.
Step 7. The Pitch
There are two questions your investors will undoubtedly ask. Are there any well-known actors in your film, and do you have a distributer. First, getting a well-known actor attached to your project is unlikely because at this point you can’t afford one. You’re not making a big blockbuster so your budget is going to be well below a million dollars. In fact, if your budget is over a quarter of a million dollars, you’re not dealing with reality.
How do you handle the issue of distribution? There’s an old saying within the film industry that applies to your situation. First you make the movie and then you make the deal. It’s never going to work the other way. But there is a way to show your investors that there are some distributors who have an interest in your film. The reality is every distributor will be interested in your movie if they can make money.
Your potential investors will undoubtedly love a little Hollywood hype and the royal treatment.So give it to them. Hire a movie theater and put together an event to showcase your project. Almost all theaters are available for rental in the mornings. Serve breakfast. Make sure all of your key members are there to do a meet and greet. Have some actors read a few scenes from your movie. Show some of the demo reels from your director and your cinematographer. As I said, everybody loves a little bit of Hollywood, especially in a town that seldom sees any film production.
Now you’ve set the table, and you can pitch your movie. The thing your investors want to know is can you pull this off. You have to convince them that you are an expert in the movie business. At the least, you need to know more than they do.