Sunday, November 27, 2011
Weekend Report: 'Twilight' Leads,' 'Muppets' Succeeds Over Thanksgiving Weekend
Breaking Dawn added an estimated $62.3 million for the five-day weekend, which is a bit off from New Moon's $66.3 million over the same time period in 2009. On Saturday, Breaking Dawn passed $200 million, and through its first 10 days the penultimate Twilight movie has earned $221.3 million.
Arthur Christmas debuted in fourth place with an estimated $17 million. It's $12.7 million three-day start ranks at the bottom of Aardman Animation wide releases, though it surely relieved some demand with its Wednesday opening. While this isn't a very impressive debut, the movie's direct connection to the upcoming Christmas holiday should translate in to strong holds throughout the month of December. 3D presentations accounted for 53 percent of the gross, and the audience was 59 percent female and 31 percent under the age of 25. The movie received an "A-" CinemaScore.
Down in 10th place, Alexander Payne's The Descendants added a massive $9.24 million from just 433 locations. That's an incredibly strong expansion for the Fox Searchlight awards contender, and the movie will surely be making a nationwide expansion in the next week or two.
Aside from the onslaught of new family movies, the weekend also saw a few noteworthy limited releases targeted at adults. My Week with Marilyn burst on to the scene with $2.1 million over its first five days. After playing at 123 locations on Wednesday and Thursday, it expanded to 244 theaters for the traditional three-day weekend and claimed a spot in the Top 12 with $1.77 million.
Finally, The Artist opened at four theaters on Friday and earned $210,000 for the three-day weekend. That's 59 percent of The King's Speech's opening at the same time last year. The Weinstein Company will almost likely expand the movie gradually over the next two months to take advantage of inevitable awards buzz and strong word-of-mouth, though it's hard to imagine this black-and-white silent movie playing well outside of arthouse theaters.