Tuesday, February 28, 2012
And the Winner Is…
This year the big winner was The Artist which is perhaps one of the most unlikely movies to win Best Picture since the surprise 1981 win for Chariots of Fires. I’m sure nobody had their money on The Artist, at least in the beginning. But as the award season rolled on, the critics and, more importantly, the Academy voters began to lock on to The Artist as their choice to take the big prizes.
The Oscars is Hollywood’s big night to connect with the movie-going public. The Academy Awards traditionally draws one of television’s largest audiences for the year. Sunday’s broadcast has a 4% increase over last year’s with a 25.5 rating and a 38% audience share. The only programs that get bigger numbers would be the Super Bowl or the season finale of American Idol.
Only one film, The Help, which made $169 million, was both a hit with the critics and the movie-going public. In fact, it was the only film nominated for Best Picture that finished in the top 25 money makers. Most of the nominees were only mildly successful in terms of box office profits. In fact, The Artist didn’t even make the top 100. Will the Oscar help The Artist? Only time will tell.